BERKLEE COLLEGE MUSIC BUSINESS AND CAREERS LESSON

Top Ten Truths of the Music Business
Author: Dave Kusek
Lesson description
In this interactive lesson, Future of Music co-authors David Kusek and Gerd Leonhard identify the top-10 truths that will guide the future of music, define the nature of the relationship between artist and fan, and prove to be of great significance to those who wish to remain relevant in the music industry or tomorrow.
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File: berklee_truths_music_business.pdf (1018k .pdf) For best results, this .pdf file requires Adobe Acrobat 6.CLICK THE LINK BELOW TO DOWNLOAD
http://www.berkleeshares.com/download/4061015/berklee_truths_music_business.pdf

Song Quality - Music Publishing
Author: Eric Beall
Lesson description
Creative Director of Zomba Music Publishing, Eric Beall, gives musicians advice from inside the industry on how to become their own music publisher. In this lesson, he explains the importance of getting your songs out there as much as possible.
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File: berklee_song_quality_publishing.pdf (939k .pdf) For best results, this .pdf file requires Adobe Acrobat 6.CLICK THE LINK BELOW TO DOWNLOAD
http://www.berkleeshares.com/download/760574/berklee_song_quality_publishing.pdf

What Is Music Publishing, Anyway?
Author: Eric Beall
Lesson description
Explore the five functions of a music publisher--acquisition, exploitation, administration, collection, and protection--with Berklee College of Music author Eric Beall.
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File: berklee_music_publishing_overview.pdf (580k .pdf) For best results, this .pdf file requires Adobe Acrobat 6.CLICK THE LINK BELOW TO DOWNLOAD
http://www.berkleeshares.com/download/3713770/berklee_music_publishing_overview.pdf

An Overview of Record Labels
Author: Lauren Davis
Lesson description
Explore the different types of record labels with Berklee College of Music instructor Lauren Davis. You'll learn the differences between major, subsidiary, and independent labels, what share of the market each holds, and how they are organized.
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File: berklee_record_labels.pdf (693k .pdf) For best results, this .pdf file requires Adobe Acrobat 6.CLICK THE LINK BELOW TO DOWNLOAD
http://www.berkleeshares.com/download/3713844/berklee_record_labels.pdf

How Money Flows in the Music Business
Author: Dave Kusek
Lesson description
Future of Music and the Music Business course author David Kusek describes the basic operations of the music business and the relationship between artist-label and writer-publisher. Get a crash course in how the business works and the changing landscape of the music industry with this interactive lesson.
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File: berklee_money_music_business.pdf (923k .pdf) For best results, this .pdf file requires Adobe Acrobat 6.CLICK THE LINK BELOW TO DOWNLOAD
http://www.berkleeshares.com/download/4061004/berklee_money_music_business.pdf

Art Of Selling Your Music
Author: Eric Beall
Lesson description
Creative Director of Zomba Music Publishing, Eric Beall, gives musicians advice from inside the industry on how to become their own music publisher. In this lesson, he gives you a checklist of things you should consider about the music that you're sending out, before you send it to that music biz executive.
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File: berklee_art_of_selling_your_music.pdf (930k .pdf) For best results, this .pdf file requires Adobe Acrobat 6.CLICK THE LINK BELOW TO DOWNLOAD
http://www.berkleeshares.com/download/760532/berklee_art_of_selling_your_music.pdf

What a Major Label Offers
Author: Dave Kusek
Lesson description
Learn about the major labels in the industry today and what a record deal with one of them will get you with Berklee College of Music author David Kusek.
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File: berklee_major_record_labels.pdf (1367k .pdf) For best results, this .pdf file requires Adobe Acrobat 6.CLICK THE LINK BELOW TO DOWNLOAD
http://www.berkleeshares.com/download/3713683/berklee_major_record_labels.pdf

Management In Music
Author: George Howard
Lesson description
Former president of Rykodisc, producer and music industry veteran George Howard shares his experience in the music industry to show you what you need to know to get the record deal that you want with the label that you want. In this lesson he defines the role of management in the music business, how to get management, and how to make it work for you.
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File: berklee_management_in_music.pdf (1012k .pdf) For best results, this .pdf file requires Adobe Acrobat 6.CLICK THE LINK BELOW TO DOWNLOAD
http://www.berkleeshares.com/download/760560/berklee_management_in_music.pdf

Knowing the Playing Field
Author: George Howard
Lesson description
Explore what you should expect from, and who you should get to know at, a record label with Berklee College of Music author and instructor George Howard.
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File: berklee_record_business.pdf (3028k .pdf) For best results, this .pdf file requires Adobe Acrobat 6.CLICK THE LINK BELOW TO DOWNLOAD
http://www.berkleeshares.com/download/3713774/berklee_record_business.pdf

Tips for Expanding Your Online Presence
Author: Peter Spellman
Lesson description
Berklee College of Music faculty and music industry veteran Peter Spellman, shares the inside secrets of the music business as it relates to the generation's latest and greatest promotion and distribution method - the Internet. In this lesson, he explains the pros and cons and everything you need to know about signing a deal with an off-line or on-line record label.
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File: berklee_online_presence.pdf (634k .pdf) For best results, this .pdf file requires Adobe Acrobat 6.CLICK THE LINK BELOW TO DOWNLOAD
http://www.berkleeshares.com/download/760566/berklee_online_presence.pdf

Music Business Cover Letters
Author: Keith Hatschek
Lesson description
So you've found the perfect music industry job, and you'll do anything to get it. How do you write a cover letter that says how much you want the job and how qualified you are, while sounding professional? Keith Hatchek has worked in the music industry for years, and he has reached a point in his career where he's ready to use what he's learned to provide help for people who would like to get their start working in the music industry. In this lesson, he shows you how to write the perfect cover letter to get that music industry job you really want.
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File: berklee_music_biz_cover_letters.pdf (720k .pdf) For best results, this .pdf file requires Adobe Acrobat 6.CLICK THE LINK BELOW TO DOWNLOAD
http://www.berkleeshares.com/download/760563/berklee_music_biz_cover_letters.pdf

Music Promo Kit Fundamentals
Author: Peter Spellman
Lesson description
Take a good look at your promo kit. Do you think it says what it needs to say to that music exec or club that you're shopping it to? Berklee College of Music faculty and music industry veteran Peter Spellman, shares everything he knows about the important elements of a great promo kit and how to get it into the hands of the people who matter.
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File: berklee_promo_kit_fundamentals.pdf (1021k .pdf) For best results, this .pdf file requires Adobe Acrobat 6.CLICK THE LINK BELOW TO DOWNLOAD
http://www.berkleeshares.com/download/760569/berklee_promo_kit_fundamentals.pdf

Get Most Out of Music Gigs
Author: Peter Spellman
Lesson description
Playing music gigs is no easy task, so why not get the most out of every one? There are things you can do to maximize your return from playing for each audience. Berklee College of Music faculty and music industry veteran Peter Spellman, shares everything he knows about how to promote yourself and your music at every gig.
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File: berklee_get_most_out_of_gigs.pdf (1013k .pdf) For best results, this .pdf file requires Adobe Acrobat 6.CLICK THE LINK BELOW TO DOWNLOAD
http://www.berkleeshares.com/download/760545/berklee_get_most_out_of_gigs.pdf

Deals with Off-Line and Online Record Labels
Author: Peter Spellman
Lesson description
Berklee College of Music faculty and music industry veteran Peter Spellman, shares the inside secrets of the music business as it relates to the generation's latest and greatest promotion and distribution method - the internet. In this lesson, he teaches you about signing a record deal with off-line and on-line record labels.
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File: berklee_deals_with_record_labels.pdf (670k .pdf) For best results, this .pdf file requires Adobe Acrobat 6.CLICK THE LINK BELOW TO DOWNLOAD
http://www.berkleeshares.com/download/760541/berklee_deals_with_record_labels.pdf

berklee music biz cover letters
BERKLEE COLLEGE PRODUCTION AND TECHNOLOGY LESSONS
BERKLEE COLLEGE SONGWRITING AND ARRANGING LESSONS